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BFCM product page optimization

Product page optimization is a must for any e-commerce site during Black Friday 2022 / Cyber Monday 2022 days.

It helps in making the product page more visible to the search engines and it also increases the chances of conversion.

We will help you understand how to optimize your product pages for BFCM 2022.

Black Friday 2022 Optimize Product pages

We will provide you with some best practices for optimizing your product pages for BFCM 2022 and some examples of BFCM 2022 product pages that have been optimized well.

Boost website speed

In order to reach more customers, it is important that your site loads quickly on any device.

A slow loading website can have a significant impact on how many customers visit your site and how much revenue you generate from them.

Black Friday 2022 Shopify Website Page Speed Optimization

The average internet user has high expectations when it comes to load times: they want the site to load in less than three seconds and they are willing to wait up to six seconds before leaving the page if necessary.

Luckily Mandasa Technologies can help you to optimize your Shopify store so that it loads quickly on any device without sacrificing quality or usability.

Add Upsell and Cross-sell products

The idea of upselling and cross-selling is to offer products that are complementary or related to the original product. This can be done by adding a new product or service to the original purchase, or by offering an upgrade.

We can sell more on this Black Friday 2022 by adding up-selling and cross-selling products on the website.

Black Friday 2022 Add Upsell Cross products on shopify

Upselling is when you offer a more expensive version of the original product, while cross-selling is when you offer a different but related product.

There are many ways in which this can be done:

1) Add a new product

2) Offer an upgrade

3) Offer bundles

4) Add complementary products

Make website navigation easy

Navigation Is one of the maximum vital factors of a website.

It can be used to help visitors find what they are looking for and to show them what's on your site.

In order to successfully guide visitors through your Shopify website, you need to make sure that it's easy for them to find the information they are looking for.

This means that you need to use appropriate navigational elements, such as menus and breadcrumbs, which will help visitors find their way around.

You should also take into consideration how people use your website – do they browse or do they search?

Black Friday 2022 improve website navigation on shopify

While navigation is an important part of any site, it becomes even more important when it comes to eCommerce sites where people often need a lot of help finding their way around and making purchases.

Build & grow an email/SMS list now

The most important thing to do before Black Friday is to build an email list. This will allow you to communicate with your customers and give them exclusive deals and discounts.

You should also create a marketing campaign that will help you grow your email list. Offer something in exchange for their email address, like a free gift or discount on their first purchase.

In the weeks leading up to BFCM, how do you begin building your list?

Few strategies include:
- Connect your Facebook lead ads and email list.
- Include a signup form on your homepage with discount offers.
- Integrate an email signup form into your social media profiles.
- In your order confirmation emails, encourage signups.
- Encourage email sharing with a loyalty program.

Mobile View Optimization

Mobile View Optimization is a technique that enables the website to adapt to different screen sizes and resolutions.
Mobile view optimization helps in optimizing the website for mobile/tablet devices.
The number of mobile internet users has increased significantly in recent years.

How can you make your Shopify website more mobile-friendly?

On this Black Friday, We suggest a few steps for you to take to get your Shopify website ready for BFCM 2022:
- Google Mobile-Friendly Test can help you test your mobile-rich results.
- Choose responsive themes and plugins for your mobile website.
- Pop-ups can be customised for mobile.

Add live chat feature

Live chat is one of the most popular features in customer service.

Live Chat is widely used by businesses to improve the customer experience and reduce the time customers spend waiting for representatives.

The live chat feature can be added to the Shopify website with a few lines of code from third-party providers such as LiveChat, Olark, or Intercom, etc or simply by installing apps that third-party providers provide.

Simplify the checkout process

The black friday sale is one of the most popular shopping events in the United States. It is a day when many retailers offer discounts and deals to attract customers.

This year, many retailers are trying to simplify their checkout process for black friday sale. This will help them reduce abandonment rates and increase conversion rates.

The checkout process is one of the most important parts of any e-commerce website. It’s where customers make their final decision to buy or not to buy.

In order to simplify the process, we need to make it as easy and fast as possible for customers. We should also try to reduce the number of steps in the process and avoid asking for unnecessary information.

Open a Facebook or Instagram shop

Facebook and Instagram shops are a great way for businesses to sell their products online. They allow customers to purchase items without leaving the social media platform.

If you haven't already setup facebook / instagram shop , we can help you to setup it.

It will be a great plus for your black friday 2022 sales.